917Ventures, Inc., the country’s largest corporate incubator wholly-owned by Globe, and PureGold, one of the largest supermarket chains in the Philippines, have teamed up to launch PureGo, an ecommerce platform that delivers an easy online grocery shopping experience.

PureGo features thousands of products from fresh meats and vegetables, kitchen essentials, pantry favorites, cooking ingredients, to personal care items, cleaning supplies and even pet food provided by hundreds of reputable and trusted brands.

Since the items are all sourced directly from PureGold, prices are the same as those in PureGold’s branches, making PureGo one of the most affordable options around.

For more convenience when grocery shopping, PureGo customers may take advantage of same day grocery delivery, multiple payment options, hassle-free order tracking, wishlist for next grocery order, and discounts and promos during seasonal sales.

“Puregold has been a part of Filipino homes for the past 22 years. As a commitment in serving our customers, we continue to elevate the grocery experience by going digital. With PureGo, grocery shopping is just a click away.” said Ferdinand Vincent Co, the President of Puregold.

“With the pandemic, many Filipinos were forced to do their shopping online especially for groceries. Given this, we decided to leverage on the long-standing partnership Globe has with PureGold. We believe that the market’s affinity for them as well as their reach combined with our resources and expertise will make PureGo an indispensable part of people’s lives,” said Vince Yamat, 917Ventures’ Marketing Director.

“PureGo was designed to become the new gold standard of grocery shopping. Our intention was to remove all of the hassles of going to the grocery, getting stuck in traffic, waiting in lines, dealing with crowds, and even carrying those heavy bags. With PureGo, you can order from the comfort of your home and reduce the time and effort needed to keep your home fully stocked with all essentials,” said Griffin Golamco, PureGo’s Entrepreneur in Residence.

PureGo currently delivers in Quezon City, Caloocan, Marikina, Manila, Pasig, Mandaluyong, San Juan, Taguig, Makati, and Bonifacio Global City, but plans are underway to add more areas. It is also integrated with GCash via its mini-app program, allowing users to shop conveniently from the GCash mobile app. In the future, PureGo will also have its own mobile app and loyalty program, and include items from S&R.