A commitment to create, foster, and uplift nurturing communities for Filipinos families—this is the foundation behind every home that PHINMA Property Holdings Corporation (PHINMA Properties) builds. As a subsidiary of proudly Filipino conglomerate, PHINMA Corp., it embodies the mission of Making Lives Better by providing quality homes and ensuring residents have access to opportunities that support their growth.

For over 30 years, PHINMA Properties has exemplified excellence and Filipino heritage in each and every single one of its properties and projects nationwide.

The company’s approach through mixed-use development is not just a response to these demands but a proactive step towards smart urban planning. It answers the need for efficient use of space and resources by maximizing land use for residential, commercial, and recreational purposes, and incorporating sustainable infrastructure and green designs.

Moreover, it is also tapping into the potential of emerging regions to reach new customer bases, address unmet housing needs, and contribute to local economic development, which aligns with the government’s initiatives to promote regional growth, and strengthens nation-building.

Bacolod City, in particular, has a surging economy supported by a robust workforce, primarily driven by the business process outsourcing (BPO) industry and the Overseas Filipino Workers (OFW) sector. This demographic shift raises the need for more housing and real estate, which is expected to accelerate with the projected influx of investments and enterprises following the establishment of the newly created Negros Island Region (NIR).

To address this growing demand and contribute to the city’s progress, PHINMA Properties is establishing a new township called Saludad.

Saludad: By Bacolodnons, for Bacolodnons

Located at the heart of Bacolod City, Negros Occidental, Saludad is a 21-hectare community that will offer residents a distinctive and enhanced living experience that captures the essence of Bacolod’s unique charm and potential.

Within the township, neighborhoods offering a variety of amenities such as expansive open spaces, fitness areas, and communal zones will be built for families to connect and thrive. It will also feature a bustling retail town center and venues for cultural, entertainment and sporting events that aim to enrich lifestyle and provide more economic opportunities in the city.

“In planning Saludad, we emphasized Bacolod’s authentic culture and its residents’ love for open spaces and greenery. The township will feature Modern-Filipino architecture, crafted by the esteemed architectural firm Royal Pineda, blending the city’s rich heritage with contemporary design,” said Paolo V. Reyes, Vice President for Township of PHINMA Properties.

The company partnered with JEPP Real Estate Co. Inc. for this flagship project, anchored on the shared vision of creating a development that deeply resonates with the spirit of the city and its people.

“JEPP Corporation’s profound understanding of Bacolod’s local landscape and commitment to the city’s welfare aligns perfectly with our mission to enrich the communities we serve,” said Raphael V. Felix, President and CEO of PHINMA Properties. “Together, we aspire to build a community that fosters economic growth and enriches lives while offering a unique and elevated urban living experience.”

Know more about how PHINMA Properties weaves Filipino tradition into modern and sustainable communities by visiting phinmaproperties.com.