Just when you thought that Kim’s creative team’s Halloween idea for the whole Elle Woods video has topped it all, an informercial from the mommy slash beauty mogul comes out. And we reckon, it’s quite possibly one of the more fun marketing schemes we’ve seen this month (actually, it could even be this year!)

For her new brand, Skims – shapewear made for women of different sizes that take underwear to a new a level – Kimmy has released a 90’s inspired infomercial starring her very own momager, Kris Jenner, Kyle Richards, and Lisa Rinna – true icons of the 90′.

Kim posted the video on her own Instagram account with the caption “INFOMERCIALS are here!!!! Thank you @krisjenner @kylerichards18 @lisarinna for making my 90’s infomercial dreams come true!!! SKIMS.COM RESTOCKING WEDNESDAY of ALL shapewear and new styles too!!!”

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@skims INFOMERCIALS are here!!!! Thank you @krisjenner @kylerichards18 @lisarinna for making my 90’s infomercial dreams come true!!! SKIMS.COM RESTOCKING WEDNESDAY of ALL shapewear and new styles too!!!!

A post shared by Kim Kardashian West (@kimkardashian) on Nov 18, 2019 at 9:14am PST

What a true genius! Kim’s team is just exploding with one-of-a-kind ideas and we can’t wait for more!

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SKIMS Solutionwear™: not too tight, they hold just right! Act fast, join the waitlist now at SKIMS.COM to be the first to shop the Solutionwear™ restock on November 20 at 9am PST / 12pm EST.

A post shared by SKIMS (@skims) on Nov 18, 2019 at 12:02pm PST

Photo Credit: Kim Kardashian Official Instagram