Kristel Artates, one of the Filipino judges for the International Business Awards, cautions entrants against leaning too heavily on AI tools to write their submissions. She says AI can help organize information and polish a draft, but too much of it makes an entry sound generic.

She names two other common mistakes: confusing activity with impact, and listing tactics without strategic context.

On what the strongest entries still need:

The strongest entries still carry a clear narrative, an authentic point of view, and evident understanding of the people behind the challenge and the campaign.

Read the full announcement: https://publicomagazine.com/jury-room-international-stevies/