Johnnie Walker, the finest Scotch whisky maker, welcomes its newest brand ambassador who is K-pop superstar CL.
CL’s passion and optimism led her to be the first Korean solo female artist to break into the American Billboard Top 100 list with her solo album “Lifted” which made her recognized by the global scotch whisky brand.
Today, the alcohol company is making a twist as they present the #KeepWalking campaign to its consumer.
The campaign is based on the philosophy of John Walker which aims to encourage its consumers to be confident in any aspect of life and be reminded that the most important step is not the last, but the next step.
“Sometimes life can be tough, but what’s important is you’re doing what you care about. And that my drew, family, and fans are with me. When we walk together the road will be fulfilling. That’s why we #KeepWalking,” said CL.
CL is considered as Asia’s Baddest Female. She is a rapper, vocalist, dancer, songwriter and was the leader of K-pop girl group 2NE1 debuted in 2009 – with fellow members Sandara Park, Minzy, and Park Bom under YG Entertainment.
In line with this, Johnnie Walker launched the #JohnnieHighball Mix It Up Contest. Entries must feature the Johnnie Walker Highballs with three options including the Johnnie Lemon Highball, Johnnie Peach Highball, and Johnnie Ginger Highball.
Participants will get a bar cart set, packed with an exclusive bottle signed by CL along with PHP 50,000 worth of Johnnie Walker whisky at stake.
Source: https://www.johnniewalker.com/en-au/keepwalking/, https://youtu.be/xEa9l7kHPRs