Jollibee USA has released its new musical commercial entitled ‘Ripple Effect,’ a version of its Pinoy tagline ‘Bida Ang Saya’ filmed in a closed chicken on February 20.
The 30-second video takes its viewers inside the jolly kitchen –showing the experience from the preparation stage and the process in between before it reaches through the counter and its customers.
This one-shot musical-produced commercial leaves a message of “happiness” a smile put on someone’s face after receiving the widely adored Chickenjoy with a sense of satisfaction.
Its title ‘Ripple’ also produces a riffling effect of every Filipino as it brings home familiarity even if the commercial was made out of the country and dubbed by foreign actors.
Jollibee is the country’s leading commercialized fast-food chain and has now over 780 in the Philippines and continues to invade more countries including Singapore, Hong Kong, Kuwait, Saudi Arabia, and of the many states in the U.S.A. Jollibee has over 40 stores present in different states like Texas, California, Arizona, New York and soon to open in other parts of the US.