Gucci and Mattel Creations have announced a new collaboration in which Mattel will recreate a to-scale replica of Gucci’s 1978 GM classic, the Gucci Cadillac Seville, which was manufactured in the 1970s.
Unlike the original, which is nearly difficult to come by these days, the miniature classic Hot Wheels x Gucci Cadillac Seville will be available for purchase online later this month.
Gucci initially collaborated with Cadillac in 1979 to add some much-needed Italian design into the Seville. The cars had an interlocking double “G” crest, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders, and C-pillar, and Gucci’s signature red and green web stripes across the back trunk.
Moreover, the designer brand has a history with autos, having collaborated with AMC to manufacture slightly about 2,600 Hornets in 1972 and 1973.
Gucci collaborated with Fiat to create a limited-edition Fiat 500 Gucci in 2013. More notable collaborations with automotive and fashion brands include Maserati x Ermenegildo Zegna, Bugatti x Hermès, and Maserati x Fendi.
The Hot Wheels x Gucci Cadillac Seville will be available for purchase on October 18th at https://creations.mattel.com/ and https://www.gucci.com/ for about PHP 6000. The limited-edition toy is also available at select Gucci stores in New York, Beijing, Seoul, and Tokyo.